GB News partnered with Flow City for a DOOH campaign with the aim of growing both awareness and channel viewership. Between January and June of 2022, tactically placed digital billboards helped GB News grow their subscriber count by 32%** in under three months.

• Brand: GBNews
• Goal: To increase awareness and drive subscriptions
• Total campaign length: 12 weeks (Jan-Jun 2022)
• Total spend: £100k+
• Location: 30 cities inc. London
• Monthly audience: 2 million
• No. of sites: 200+
• Total no. artworks: 45

Boots partnered with Flow City to advertise hayfever remedies on OOH screens in the vicinity of their stores.

• Brand: Boots
• Goal: To drive sales of hayfever remedies
• Total campaign length: 6 weeks
• Location: London
• Stores: 67 stores covered
• Total screen time: 30,056 hours
• Impacts: 27,995,150

We used bespoke data to ensure the advert appeared on screens near Boots stores when the pollen count was high.
The campaign was inactive for 7 days due to no pollen count, meaning the client saved at least 18% of their budget.